City Sightseeing – Smart WiFi Marketing

City Sightseeing Amsterdam offers tourists the easiest way to explore the city. With their distinctive Hop On - Hop Off buses and boats, they're a familiar sight in the capital. City Sightseeing is part of Tours & Tickets, one of the Netherlands' largest providers of excursions and attraction tickets.

Tours & Tickets wanted to drive more conversion from the many international tourists visiting Amsterdam daily. The core question was clear: how can City Sightseeing digitally reach customers at the right moment with the highest conversion probability, without compromising customer experience?

Cobra Systems deployed a stable, powerful WiFi network in shops and logistically challenging locations like moving buses and boat tours. To deliver not just connectivity but also commercial value, we successfully implemented Cobra WiFi Plus, Cobra Analytics Plus and Customer Journey services.

We rolled out a strategic Location Marketing campaign: international tourists receive free access to fast WiFi – saving their expensive data bundles – in exchange for sharing their contact details.

The realized WiFi environment is a perfect win-win: excellent service for customers and measurable commercial value for the organization. The concrete results are:

Stable Connectivity: Seamless WiFi coverage in even the most challenging locations, like moving boats and buses.

Massive Reach: Over 500,000 tourists use the network annually.

High Conversion: More than 250,000 users share their contact details via the portal.

Direct Revenue Growth: Through targeted Location Marketing, Tours & Tickets reaches these valuable leads during their Amsterdam stay with relevant discounts and ticket offers, directly resulting in new conversions.

"For excellent WiFi in our shops, buses and boats, we always turn to our partner Cobra Systems. They don't just install and manage WiFi – they think proactively with us about added value. Our WiFi delivers new customer contacts and conversions for us."

— David van Luijn, Online Marketing Manager at Tours & Tickets